What should you do if a prospect says they would do business with you?

What should you do if a prospect says they would do business with you?

• A. Make the trip and do the demo/presentation.
• B. Ask for an upfront payment.
• C. Immediately close the deal.
• D. Schedule a follow-up email.

Answer: (A)

When a prospect signals they would do business, the best move is to capitalize on that momentum with a tailored live demo or presentation. Showing the solution in action in their own context helps them visualize the concrete benefits, quantify the ROI, and confirm that it truly fits their needs. It also surfaces any remaining objections while their buying impulse is strongest, so you can address them on the spot and agree on clear next steps, timing, and terms. Going for an upfront payment too early introduces friction, closing right away can skip essential procurement steps, and waiting for a follow-up email wastes momentum. A focused demonstration pushes the deal forward by delivering the value they’re ready to buy.

When a prospect signals they would do business, the best move is to capitalize on that momentum with a tailored live demo or presentation. Showing the solution in action in their own context helps them visualize the concrete benefits, quantify the ROI, and confirm that it truly fits their needs. It also surfaces any remaining objections while their buying impulse is strongest, so you can address them on the spot and agree on clear next steps, timing, and terms. Going for an upfront payment too early introduces friction, closing right away can skip essential procurement steps, and waiting for a follow-up email wastes momentum. A focused demonstration pushes the deal forward by delivering the value they’re ready to buy.